Last updated: May 25, 2025.
This Editorial Policy explains how WebMix.ws selects, researches, reviews, monetises, updates, and corrects financial content.
1. Editorial Mission
Our mission is to make financial information clearer without presenting general content as personalised advice.
We aim to help readers:
- Understand financial terminology
- Compare relevant product features
- Recognise costs and risks
- Ask providers informed questions
- Improve general financial knowledge
- Identify reliable primary sources
2. Editorial Scope
WebMix.ws may publish content about:
- Personal finance
- Saving
- Banking
- Credit
- Borrowing
- Mortgages
- Insurance
- Pensions
- Investing
- Cryptocurrency
- Tax fundamentals
- Business finance
- Financial technology
- Consumer rights
- Markets and economics
3. Research Standards
Writers should prioritise authoritative and primary sources, including:
- Regulators
- Government departments
- Official statistics
- Provider documentation
- Company reports
- Prospectuses
- Legislation
- Court decisions
- Academic research
- Recognised industry bodies
- Original expert interviews
Secondary sources may provide context but should not replace a primary source when a claim can reasonably be verified directly.
4. Accuracy
Before publication, writers and editors should verify material facts such as:
- Interest rates
- Fees
- Eligibility
- Tax thresholds
- Product conditions
- Regulatory status
- Market prices
- Historical returns
- Dates
- Quotations
- Provider names
- Risk warnings
Time-sensitive information should include an “accurate as of” date where practical.
5. Balanced Presentation
Financial products should not be presented solely through their benefits.
Relevant disadvantages, costs, conditions, and risks should also be explained.
Content should avoid:
- Guaranteed-return claims
- Misleading certainty
- Exaggerated earning claims
- Unsubstantiated “best” claims
- False scarcity
- Pressure-based language
- Concealing significant fees
- Minimising investment risk
- Suggesting approval is guaranteed
6. Financial Promotions
Commercial financial content must be reviewed carefully.
Where content constitutes or contains a financial promotion, it should:
- Be clearly identifiable as commercial material
- Be fair, clear, and not misleading
- Present benefits and risks appropriately
- Include applicable risk information
- Avoid hiding important qualifications
- Be approved where approval is legally required
- Not imply regulatory authorisation that does not exist
Commercial partners must provide accurate regulatory and approval information where relevant.
7. No Personal Recommendations
Editorial content should not tell an individual reader that a particular regulated product is personally suitable for them.
Content may explain general features, considerations, scenarios, and questions to ask.
Readers should be encouraged to obtain personalised professional advice when appropriate.
8. Product Comparisons
Comparisons should state or make reasonably clear:
- The comparison date
- The criteria used
- Whether the market coverage is limited
- Whether commercial partners are included
- Whether rates are variable
- Important eligibility requirements
- Material fees
- Relevant risks
- How rankings are determined
Commercial compensation should not be the only factor determining rankings.
9. Affiliate Content
Affiliate relationships must be disclosed clearly.
Depending on the arrangement, suitable labels may include:
- Advertisement
- Ad
- Advertiser Disclosure
- Affiliate Disclosure
- Sponsored
A disclosure should be visible before or close to the commercial content and not hidden only in a footer.
10. Sponsored Content
Sponsored content must be clearly identified.
A sponsor may review content for factual accuracy and legal compliance, but sponsored influence should not be disguised as independent editorial opinion.
11. Contributor Qualifications
Author biographies should accurately describe:
- Relevant experience
- Qualifications
- Professional memberships
- Areas of expertise
- Potential conflicts of interest
Qualifications and regulatory permissions must not be invented or exaggerated.
12. Expert Review
Complex articles may be reviewed by qualified specialists, such as:
- Financial advisers
- Accountants
- Tax professionals
- Mortgage advisers
- Insurance specialists
- Lawyers
- Economists
Expert review does not turn general editorial content into personal advice.
The reviewer’s identity and relevant qualification should be displayed where appropriate.
13. Conflicts of Interest
Writers, editors, and reviewers should disclose relevant interests, including:
- Ownership of discussed securities
- Employment relationships
- Paid consultancy
- Brand partnerships
- Referral compensation
- Gifts
- Direct financial interests
A disclosure should be added when an interest could reasonably affect reader understanding.
14. Investment Holdings
Where a writer discusses an individual investment that they own or have recently traded, a relevant disclosure should be considered.
WebMix.ws should maintain an internal policy for staff and contributor trading, especially around unpublished investment content.
15. Performance Data
Historical performance should:
- Identify the relevant period
- State the source
- Avoid implying guaranteed future results
- Include material fees where relevant
- Avoid selectively choosing dates to create a misleading impression
- Explain when returns are nominal rather than inflation-adjusted
16. Forecasts and Projections
Forecasts must be identified as uncertain.
Writers should explain:
- The assumptions used
- The period covered
- Important variables
- Material limitations
- Alternative possible outcomes
Forecasts must not be presented as guarantees.
17. Calculators
Financial calculators should state:
- Their assumptions
- Input limitations
- Whether results are estimates
- Material exclusions
- The date of relevant tax or rate assumptions
- Whether calculations have been independently tested
Calculator results must not be described as personal advice or provider quotations.
18. Cryptocurrency Standards
Cryptocurrency content should explain relevant volatility and loss risks.
Writers should avoid:
- Guaranteed profit claims
- Unsupported price targets
- Concealing promotional compensation
- Presenting speculation as fact
- Encouraging readers to share private keys
- Promoting suspicious or unverifiable schemes
19. Artificial Intelligence
Artificial intelligence and other software tools may assist with:
- Topic development
- Outlining
- Transcription
- Language editing
- Data organisation
- Formatting
- Research administration
AI-generated output must not be assumed accurate.
A human should review financial content before publication. We do not knowingly publish fabricated quotations, data, credentials, sources, product testing, or personal experiences.
20. Originality and Copyright
Content should be original, properly licensed, or used under an appropriate lawful basis.
Sources should receive attribution where required.
Writers must not copy substantial material from another publication without permission.
21. Corrections
Material factual errors should be corrected promptly after verification.
Possible actions include:
- Correcting the article
- Updating the publication date
- Adding a correction note
- Clarifying ambiguous wording
- Removing unsupported information
- Retracting seriously unreliable content
Correction requests may be submitted to:
22. Updates
Articles may be reviewed when:
- Interest rates change
- Product terms change
- Tax rules change
- Regulations change
- Providers close or merge
- New evidence becomes available
- An article receives a credible correction request
- Important links stop working
Minor formatting changes may not result in a new update date.
23. Retractions
Content may be removed or retracted when:
- Its central claims are materially false
- Evidence is fabricated
- It presents a serious consumer risk
- It infringes legal rights
- It was published through significant editorial misconduct
- Continued publication would be irresponsible
24. Complaints
Editorial complaints should include:
- Name
- Contact information
- Article URL
- Disputed content
- Supporting evidence
- Requested outcome
Send complaints to:
25. Editorial Independence
Final editorial decisions are made by WebMix.ws.
Advertisers, sponsors, providers, and affiliate partners do not automatically receive positive coverage or guaranteed rankings.
26. Policy Review
This policy should be reviewed when the website changes its editorial model, commercial relationships, subject coverage, or regulatory exposure.
